In an effort to attract back customers and enhance viewing satisfaction for existing subscribers, MultiChoice, a CANAL+ Group company and operator of DStv, has introduced its “Open Time” promotion, which will run in Nigeria from June 1 to June 30, 2026.
According to the company, the initiative will automatically elevate active subscribers on lower-tier plans, such as DStv Compact and Compact+, to higher subscription levels, with some users also receiving temporary access to Premium content throughout the promotional period.
In a statement on its official website, the broadcaster reiterated that eligible customers on packages like Compact and Compact+ will be upgraded automatically to higher viewing tiers, with Premium access granted in certain cases.
The Premium package is priced at ₦44,500 per month and offers access to over 160 channels.
The statement from DStv reads: “The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period.”
MultiChoice also stated that the offer is available to current customers, returning users, and new subscribers, as long as their accounts stay active during the promotion period.
The company also clarified that the upgrade will take effect automatically once payment is confirmed, with no additional action required from subscribers.
DStv added: “To participate, customers must make payments via authorized channels, including the official DStv website, MyDStv app, USSD banking services, and approved payment agents.”
The company stated that no sign-up is needed, and all upgraded access will automatically revert after June 30, 2026, once standard subscription packages are reinstated.
In a related update, MultiChoice also announced that DStv subscription fees will stay the same in 2026, breaking from its usual pattern of yearly price increases. This decision forms part of its strategy to recover former customers amid growing competition from streaming platforms.
Confirming the development, Willington Ngwepe, MultiChoice CEO South Africa, said: “We will not be having an inflation adjustment to pricing. So we’ll keep the prices flat again in appreciation of the circumstances that we are in.”
