The popular midnight prayer, Hallelujah Challenge, led by gospel singer and pastor Nathaniel Bassey, has continued to make waves since the commencement of the October edition.
Amid debates over Nathaniel’s refusal to monetise the challenge’s YouTube channel, a man identified as iswellthecapitalist, in a viral video, alleged the whopping sum the gospel singer could make from the online midnight prayer.
According to the man, people from not just Nigeria, but also first-tier countries like Canada, the UK, and the US joined the Hallelujah Challenge daily. He claimed the midnight prayer averages over 2 million viewers daily.
The man alleged that a single video from the Hallelujah Challenge, which goes on for 21 to 24 days and has 2 seasons every year, has the potential to earn Nathaniel N5 million on YouTube.
Iswellthecapitalist stated that he did the maths for people to understand the sacrifices Nathaniel made to bring the gospel to them.
“But did you know Pastor Nathaniel Bassey intentionally refuses to monetise it? I did the MATH and the numbers are SHOCKING!” the man wrote in his caption.
The Hallelujah Challenge is not monetised because Pastor Nathaniel Bassey stated that he was not doing the midnight challenge for money, but for religious purposes.
You need to have at least 1,000 subscribers, 4,000 public watch hours on long-form videos in the last 365 days, or 10 million public Shorts views in the last 90 days.
Watch the man’s video below:
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This is a big sacrifice 💔 pic.twitter.com/ryV3dkVu1j
— Segun Ajayi (@DSegaj) October 25, 2025
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