Canal+ Group, the new parent company of MultiChoice, has revealed plans to streamline the pricing and package structure of DStv in a bid to improve customer experience and drive growth.
Speaking on the development, David Mignot, Canal+ Africa Chief Executive Officer explained that the current DStv offer is overly complex, with too many packages and pricing tiers, which can confuse subscribers.
He noted that simplifying the structure would make it easier to market and more appealing to customers.
Mignot also highlighted that while premium content like SuperSport remains highly valuable, the presence of multiple sub-brands weakens overall brand clarity.
He suggested that adopting a unified branding approach similar to what Canal+ uses in France could strengthen identity and improve user experience.
As part of the overhaul, MultiChoice is focusing on clearer and more transparent pricing, with the possibility of more flexible and potentially cheaper subscription options.
The company added that investment in local content and maintaining key sports broadcasting rights will remain central to its strategy.
Since acquiring MultiChoice in September 2025, Canal+ has pledged up to €100 million to support the company’s recovery and return it to sustainable growth.
However, challenges remain, as MultiChoice recorded a €142 million revenue decline in 2025 and lost around 500,000 subscribers.
In a major restructuring move, Showmax will be shut down by the end of April 2026 after being deemed too expensive to operate independently.
Subscribers will be migrated to DStv Stream, where Showmax content will be integrated alongside new Canal+ streaming offerings.
To ease the transition, customers will be able to access DStv Stream Compact at no cost between April and May 2026, after which eligible users can continue at a discounted monthly rate.
According to Willington Ngwepe, CEO of MultiChoice LicenceCo, the goal is to ensure viewers continue enjoying their favourite content without disruption.
The changes come as DStv faces increasing pressure from global streaming platforms and declining subscriber numbers across Africa.
Canal+ says its long-term strategy is to enhance efficiency, reduce entry costs, and deliver better value through a more standardised and simplified operating model.
